Anchoring Text for SEO by Michigan Search Engines Experts.

Anchor text is a term used to describe linked text. SEO techniques come into play when you systematically choose your key phrases as the actual linked text. This strategy will increase the relevancy of your key phrase. It all comes back to understanding that search engine results are listed in the order of relevance to the search. The more relevant your site is to the search requested, the higher your site will appear.  Think about this for a moment. Search engines are looking for keywords that someone looking for information has requested.  For example, we are going to anchor this term Michigan Search Engines Experts to link to other page that has similar contents.  The stronger the possibility that your website is the correct match to the request, the higher you appear in the search results. The key is in associating your chosen keywords or phrase to a particular page on a site.

The EFFECTIVE use of anchor text optimization is in using the keyword or phrase, Michigan Search Engines Experts, as the text linked within a sentence.  Consider the following sample paragraph:

For an online business to be successful, it must be easily found in search engine results. However, the high cost of professional search engine optimization is likely to be out of reach for small business owners. We provide a one stop source for SEO Techniques Training.

The anchor text must be the selected keyword or phrase to increase relevance.  Consider all the times you have seen the following style of linking on a website.  "CLICK HERE" to see the full line of SEO services we provide instead of anchoring the keyword Michigan Search Engines Experts. This method of linking will result in the words "click here" being associated with the site.  Although this is a very common method of linking it does not look nearly as professional and it will not increase keyword relevance. Notes on Anchor Text Optimization Optimization Techniques for SEO Ranking:

• The link is not hidden - Search engines do not look favorably upon sites that "hide" links. In the example above the anchor text clearly appears to be a link. Also note that the link leads to a DIFFERENT page on my site.
• The anchor text matches the content of the page it leads to - The effectiveness of this technique is in the fact that EVERYTHING ties together. The page MUST ACTUALLY BE ABOUT the keyword or phrase
  that you are targeting.
• Do not use this strategy to make your site APPEAR more relevant to a keyword or phrase than it is. That would be considered spam and will often result in penalties or banning from major search engines.