"CMS" as we know it is the tool that every website must have if you can afford it.  According to Web Magazine in its February 2007, page 16, - "A 2006 study by Forester Research titled "The Top Marketing Technologies in 2005" revealed that website analytics and digital asset or content management systems (CMS) were in the upper ranks of marketing to-do list."

What is a CMS and what does it do for your website?  To save time and space, allow us to just tackle the latter part.  You can read more details of what is it at the link provided.

A Content Management System or Content Management Toolkit as we defined it at Digital Marketing Solution LLC is a web based toolkit that allows you to virtually control and manage every aspect of your website.  At the heart of it is the abilities for you to easily create new page, add new image, upload file for download, automated task such as scheduling, on and on without ever knowing a thing about web programming.  A good CMS must have the following but not limited to:

Automated Templating: Create standard visual templates that can be automatically applied to new and existing content, creating one central place to change that look across all content on a site.

Easily Editable Content: Once your content is separate from the visual presentation of your site, it usually becomes much easier and quicker to edit and manipulate. Most CMS software include WYSIWYG editing tools allowing non-technical individuals to create and edit content.

Scalable Feature Sets: Most CMS have plug-ins or modules that can be easily installed to extend an existing site's functionality.

Web Standards Upgrades: Active CMS solutions usually receive regular updates that include new feature sets and keep the system up to current web standards.

Workflow management: Workflow is the process of creating cycles of sequential and parallel tasks that must be accomplished in the CMS. For example, a content creator submits a story but it's not published on the website until the copy editor cleans it up, and the editor-in-chief approves it.

Document Management: CMS solutions always provide a means of managing the life cycle of a document from initial creation time, through revisions, publication, archive, and document destruction.

Building a CMS is like building a house.  You can build a million dollars house or just a hundred thousand dollars house.  At DMS, we build and customize according to your need.  For more information, please contact us and we'd be happy to provide you more details information.

Last but not least, you should not have a CMS unless you have determined that it will save you time and money.  It must be a good ROI.