Effective Keyword Density by Michigan Search Engine Optimization Services Firm

Keyword density is the term people use in reference to the percentage a keyword is used in relationship to the total number of words on a page. To put it more simply if you use a keyword or phrase five times on a page with a total of 100 words then you would have a keyword density of 5%.  Keep in mind that when a person types a key phrase into a search box, the search engine determines which sites appear relevant to the search. The more relevant your site is to the search word or phrase requested, the higher your site appears in the search results.  It's vital that EVERYTHING "works together" on your site, page by page.  Much like a recipe, all of the ingredients are necessary if you're to receive the expected results.  Warning:  DO NOT USE UNETHICAL TECHNIQUES AND SPAMMING KEYWORDS.  Contact Michigan Search Engine Optimization Services Firm to find out whether or not your website is containing "un-intended" spamming codes.

Let's say for example that you have named your page Michigan_Search_Engine_Optimization_Services_Firm. You also took the time to write a powerful meta description tag all about Michigan Search Engine Optimization Services Firm, but then you neglected to actually use the term Michigan Search Engine Optimization Services Firm in the content of your pages.   It is unlikely that your page would end up very high in search engine results for the search term Michigan Search Engine Optimization Services Firm.

A keyword density of 5-7% is a good target to work for. If you get the percentage too high, your pages will not read well for the visitors and may be considered as keywor- too low and the search engines will not feel the page is relevant to the search.  Sometimes when the site owner or webmaster has a difficult time writing effective content they may become tempted to hide text or a number of other unethical practices. Do not even consider these types of techniques! The risk is simply not worth it. Search engines consider these types of practices as spam and can penalize your site. NEVER HIDE TEXT!

A Word Of Caution Concerning Keyword Density.   Be consistent with the form of the selected keyword that you use. Many search engines view variations of a term as totally different words. Even the singular and plural version of a term are two different words. Although the major search engines are getting much better at word stemming, you will still want to focus onഊconsistency of the term used.  You will want to BLEND your key phrase into the content of the page. It should be located THROUGHOUT the page rather than concentrated in just one area.  There are many free methods of checking your keyword density online without  having to pay for one.  If you would like to get a FREE report of your website's keyword density, click here. to contact Michigan Search Engine Optimization Services Firm.

To learn more about Search Engine Optimization, access our FREE Search Engine Training.