Reciprocal Linking Strategies by Michigan Search Engine Experts

I cannot stress this enough. For search engine optimization techniques to be effective, you must have multiple incoming links to your site. Search engines robots find and index sites by following hyperlinks throughout the web. The more links that you have coming into your site, the more frequently the robots will crawl your site looking for updates and changes.  You can start several strategies, to encourage incoming links to your website. This is not however, something that happens automatically. You need to make the process of focusing on increasing incoming links a regular priority.  Your site must be set up in such a fashion to encourage websites to want to link you. The first step is to set up pages such as the following.

Do you have a page set up SPECIFICALLY for information about linking to your site? Is this page hard to find? Your site visitors need to be able to tell at a glance how to link to your site. Provide a description that they can easily copy and past to their own site. It is also a good idea to provide a well optimized banner for those sites that use them. Take a peek at our link information page as one example on how you can accomplish this. return to frequently asked questions

Do you have a page set up for others to add their site information to your resource list? Does it explain exactly what they need to be added to your list? Is it linked the main pages, or is it hiding deep in your structure? When people visit a well-structured site that would be a benefit to their own site visitors, naturally they would like to be included in your site resources.

Tips on Increasing Incoming Links

Send Personal Request - When requesting links from another site, always send a personally written email. Turning down a request that has already linked to you is difficult. Place a link to them beforehand, using the higher of linking standards.

Write Articles - Create articles that are available for reprint with a link to your site. Webmasters always need fresh content! The more articles you write, the more opportunities you are opening up to bring traffic to your site and greatly increase your incoming links. Learn a few strategies to improve your writing style. Articles do not have to be long and can be published on your own site or submitted to others.

Freebies - Consider giving something away in exchange for links back to you. Perhaps you have graphic abilities and can provide a free banner for link. Submit a photo to a gallery with a link in the description. If you offer free service, do not be afraid to ask people to link to you if they feel the service has been helpful to them.

Blogging - Consider starting a blog. Keep it updated and link back to you site. Take the time to read Blogging and SEO Techniques if you are not exactly sure how to start. Find relevant blogs that allow comments and leave quality responses with your link. Do not use blogs to leave advertisements all over the net.

Brainstorm - Brainstorm with groups of people for ideas. When you discuss things with others, sometimes they see things you would have never thought of!